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[30 May 2011 | One Comment | ]
In Japan TV Watches You.

They’ve finally done it folks! TV that watches you, knows who you are and what you like, based on your facial expressions. It’s called UTAN (User Technology Assisted Navigation) and it’s currently being researched by the Japanese Broadcasting Corporation (NHK).
With a camera mounted on the TV, UTAN uses facial recognition technology to identify the age and number of viewers. Is it the whole family? Is it just the child? The content presented changes depending on who is watching and also their level of interest. If you express interest in certain …

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[10 Feb 2011 | 8 Comments | ]
Why “Over-The-Top” Adoption will be Slow in Japan

The term “over-the-top” has recently become industry lingo that essentially means getting your favorite content delivered to your television through an Internet connected device rather than through a cable line or satellite dish. In most cases, this doesn’t mean free television per se, but the content available is on demand and very often a la carte. Shows and movies can be watched at any time and may be sold per movie, per episode or per season.
Last January, ad consulting firm Hill Holliday conducted a study in which five …