Subway advertising using FeliCa NFC chips
Japanese advertising agency Shunkosha have come on with a clever way to get more eye-balls for their ads in Tokyo subways. They’ve started embedding FeliCa NFC chips in straps on the train. Commuters are encouraged to hold their wallet cellphones up to the straps so that the phone browsers will be taken to an embedded URL. These straps can be seen on the Marunouchi and Ginza subway lines. Travel agency H.I.S was the first company to start using this medium.