Japanese advertising agency Shunkosha have come on with a clever way to get more eye-balls for their ads in Tokyo subways. They’ve started embedding FeliCa NFC chips in straps on the train. Commuters are encouraged to hold their wallet cellphones up to the straps so that the phone browsers will be taken to an embedded URL. These straps can be seen on the Marunouchi and Ginza subway lines. Travel agency H.I.S was the first company to start using this medium.

Getting struck by lightning certainly won’t give you superpowers, you’ll be lucky to walk away from it. But if you happen to be holding a florescent bulb when it happens you’ll look really cool. Back in 2010 the Japanese T.V. show Tobidase! Kagaku-kun conducted an experiment to see what it would looks like. They used a 12-million-volt artificial lightning generator to hit a dummy holding a florescent bulb. You can the results above in super slow-mo.

via: Pink Tentacle

NTT DoCoMo has developed a portable device that not only has a transparent display, but is also touchscreen, touchscreen on both sides! Apart from being really cool, the ability to operate both sides of the screen allows the user to input more complicated gestures. Being able to input gestures on the opposite side of the screen means the user’s fingers would not obscure their view of the display. DoCoMo demonstrated the accuracy this input method by showing a Rubik’s puzzle being solved on the device. One downside of the transparent …

On May 21 Japan experienced an annular solar eclipse. Despite the weather being pretty cloudy, it didn’t stop Tokyoites from standing outside their buildings in droves staring up at the sky. Special glasses for viewing the eclipse were sold-out nationwide, understandable as the next total solar eclipse of this nature won’t be until the year 2386. So in case you don’t feel like waiting 374 years for the next one, here are some of my favorite pictures and videos internet users have uploaded.

by Youtsr on Flickr

@bluestylecom on TwitPic

by Stefano e …